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Why I Switched To Safer Beauty Products

Why I Switched To Safer Beauty Products

Dear Friends,

As part of my ongoing recovery from Chronic Lyme Disease, my doctor urged me to remove all sources of heavy metals from my life. I was shocked to discover that, in the USA, make-up can often contain lead, other heavy metals, and a host of other harmful ingredients.  That information spurred me to start a quest to find safer beauty and personal care products.

What we put on our skin matters. And the products our kids and loved ones use matters. There are many personal care and make-up products in the USA that are not safe. But we don’t have to be in the dark about it! I have great info to give you that will equip you to find safer products for yourself and your family.


For years I’ve buying products I thought were safe but weren’t. My health has been impacted by heavy metals and hormone disruptors in products. The great news is, once I knew the truth it was easy to find safer products.


Beautycounter will never use an ingredient related to human health risks, whether it be cancer, hormone disruptors, infertility, allergies, autoimmune etc.  Our stringent screening process is unlike any other in the beauty industry. Beautycounter evaluates every ingredient that goes into our products, asking three questions: Is it safe?  Does it work?  Do we need it?  The Never List is a great resource to carry with you when shopping for products. Click HERE for a full list. Avoid these ingredients for safer products!

Ingredient Selection Process
Making safer products starts with safer ingredients. Our five-step Ingredient Selection Process truly sets Beautycounter apart.

Step 1: Ban Intentionally
The Never List: 1,500 questionable or harmful ingredients we do not use, no matter what (including nearly 1,400 cosmetic ingredients banned in the European Union).

Step 2: Screen Rigorously
Using the best available data, we screen every potential ingredient, considering it both individually and within a mixture of chemicals, as it would be in a final product. After all, if a company removes one toxic chemical and replaces it with another, nothing has been done to actually protect our health.

Step 3: Learn Constantly
We regularly review emerging data on ingredients and even commission our own studies. The absence of data does not mean that a chemical is safe.

Step 4: Source Responsibly
– Choose the best available ingredient options.
– Work to source ingredients from non-GMO, sustainable sources, many of which are organic.
– Over 80% of our ingredients are natural or plant-derived.
– Ask for certificates of purity, and test for heavy metal contamination.
– Work to manufacture all products in the U.S.
– Do not test products or ingredients on animals.

Step 5: Share Transparently
– Every ingredient we use is shared on our product packaging, online, and in EWG’s Skin Deep database. We share the source of all ingredients.

The video below gives really important info about the laws and regulations for the Beauty and Personal Care industry in the USA, and shares the mission of Beautycounter.




  • LABEL WORDING: What do the words “natural,” “organic,” “green” and “safe” mean when it comes to cosmetics? Legally? Nothing. Due to major loopholes in federal law, cosmetics can be labeled “natural,” “sustainable,” and nearly any other word that comes to mind without containing ingredients that accurately meet those descriptions. Unfortunately, it can be difficult to sort through companies’ claims regarding the “greenness” of their products.
  • NATURAL: Do you find yourself looking for “natural” products and ingredients? The problem is, natural ingredients aren’t necessarily safe. For example: Poison Ivy is natural but we don’t want to put it on our skin! We’ve been “educated” to desire natural products but they may not be the best choice.
  • DISCLOSING INGREDIENTS: Product labels may not include a complete list of the ingredients. For example: – “Fragrance” is considered a trade secret, so companies don’t have to disclose what it is. Usually, it is a synthetic concoction that includes phthalates and synthetic musks, which are hormone disruptors, as well as chemicals that are allergens and neurotoxins. – Some chemicals are not intentionally added to products, but are the result of chemical reactions happening inside the bottle of product. – Some bulk ingredients have a preservative pre-added and that preservative isn’t included in a product ingredient list.

If you want to know more about “Greenwashing” click HERE.




“Chemicals linked to cancer have no place in anyone’s beauty routine, yet cancer-causing chemicals are present in many different types and brands of cosmetics and personal care products found on store shelves across the US.” –

Shocking truth: Many “Pink Ribbon” products that are being marketed to raise funds for Breast Cancer research actually contain cancer-causing ingredients.

For more information about cancer-causing ingredients, check out this great article on the EWG blog:
For Safe, Nontoxic Personal Care Products, Look Beyond the Pink Ribbon
gives some examples of the harmful ingredients in our everyday products:

14482112_1241992669185953_4286513056604749824_n Parabens are a group of compounds widely used as an antifungal agent, preservative and antimicrobial in creams, lotions, ointments and other cosmetics, including underarm deodorants. They are absorbed through the skin and have been identified in biopsy samples from breast tumors.

Phthalates are a group of endocrine-disrupting chemicals that are found in cosmetics like nail polish and in synthetic fragrance—both perfumes and fragrance ingredients in other cosmetic products. Phthalate exposure has been linked to early puberty in girls, a risk factor for later-life breast cancer. Some phthalates also act as weak estrogens in cell culture systems.

SPF ingredients in moisturizers, foundations, and sunscreens
Many sunscreens contain chemicals that exert significant estrogenic activity, as measured by the increase in proliferation rates of human breast cancer cells in vitro. Studies show these chemicals are accumulating in wildlife and humans.




With the lack of regulations and laws about products and labeling, how can we find safer products?!

I have a great resource for you!  The Environmental Working Group (EWG) database. This non-profit industry watchdog has created a database that rates products for safety. You can enter a product name or ingredient and see a rating as well as information about the contents and concerns.  There’s an app for phones that enables you to scan product barcodes. And I like using the website to type in specific ingredients if a specific product isn’t in their database.

Environmental Working Group database:

Start now! Grab your daily products and scan them! I loved knowing which products are safer and which products to throw away. I immediately threw out the products with lead and other heavy metals. We don’t have to go another day putting harmful ingredients on ourselves or loved ones!


A year ago, my face was in bad shape. My combination skin had become extremely dry and flakey but also horribly red and breakout prone. Within a month of using these Beautycounter products, my skin had transformed. The dry patches are restored and my breakouts have reduced dramatically.

Look to switch out the products you currently use. Don’t feel like you need to add extra products to your routine unless you really want to!  Switch out your cleanser and moisturizer first and start to detox and heal your skin. Healthy skin gives a smooth surface for great looking makeup.

I am smitten!  Beautycounter has wonderful safer and effective products for every skin type and age range.

It takes the top layer of your skin about a month to completely renew itself, so that’s typically how long it will take to see results of new products. Beautycounter has an awesome 60-day return policy, so you can try products and see how your skin responds!

I would love to help you work out which products are the right fit for your skin type and needs. If you would like product recommendations, email or FB message me and let me know your skin type, and biggest needs/problems.


I was shocked to find that I had been applying lead to my face every day: In my foundation, bronzer, lipsticks.  Now, I’m loving Beautycounter Make Up. Safer and Effective!

Not sure which shade to get?  I can help you choose!  Also, with Beautycounter’s 60-day return policy, if the shade isn’t quite right you can return it.



Good Hair Days Start with Safer Ingredients. Formulated without sulfates, mineral oil, silicones, or synthetic fragrances, our next-generation hair care delivers high performance and safety.

PureFoam Cleansing Technology
Traditional formulas can actually strip and damage strands with sulfates. Our new shampoos feature a breakthrough, naturally derived technology to deliver the rich lather and cleansing performance you love without the sulfate damage.

Volume & Shape: Reveal beautiful body and enviable oomph with this collection for fine, flat hair featuring volumizing hibiscus proteins. Safe for color-treated hair.
Smooth & Control: Formulated to fight frizz and tame unruly tresses, this collection is infused with wild cotton extract, which helps smooth and increase elasticity for shiny, healthy hair. Safe for color-treated hair.
Repair & Nourish: Developed to nourish dry, damaged hair, this collection includes antioxidant-rich bataua oil, which helps restore luster to stressed strands. Safe for color-treated hair.


Beautycounter has safer products for the whole family including Shampoo, Condition, Body Wash, Scrub, Hair Styling Spray, Body Lotion, and Hand Care.

There are also two collections for Kids. Babies and children can easily absorb chemicals through their skin, and they are much more vulnerable to the effects of these chemicals than adults.

Beautycounter believes children deserve to be protected, which is why we’ve taken special care to create products that are gentle, effective, and kid-friendly without any hidden ingredients.


My kids get hives from sunscreen and I have sensitive eyes so I’m constantly searching for safer sunscreen for us.  The Beautycounter sunscreen hasn’t caused any skin irritations for us!  And it smells amazing. I’m so happy!

Please check your sunscreen products on the EWG database!  Many sunscreens use chemical sun blockers like oxybenzone, which soaks through skin, triggers allergic skin reactions, and may be a hormone disruptor. Beautycounter Sun Protection products uses non-nano zinc oxide, which is a safer, effective, natural mineral sunblocker.




10-know-better-do-betterWHERE TO START?

Friends, don’t feel overwhelmed by all this! Take it one product at a time and make a plan.

How I’m switching to safer: As budget allows, I’m replacing one product at a time. I worked out the worst offenders with the EWG app and then made a wish list. Then just one at a time, I’m getting safer products.

(Also: Becoming a Consultant has helped me with commissions and rewards. One of my main goals is to pay for the products I need. Ask me about the benefits of joining our team!)




Want to be part of the Beautycounter Mission to get safer products into the hands of everyone?

  • HOST a Social and earn rewards!
    By Hosting a Social, you can earn rewards in free and 50% discount products. Virtual Socials are on FB so guests can learn from the comfort of their own home! In-person Socials with Justine are available in the Seattle area and can be created to fit your style. We could gather with your friends around your dining table for a low-key chat over coffee. Or we could transform your home into a Facial Spa! Let’s talk about what would be fun for you and your friends. Email me at to talk about your Social.
  • Want to hear about Special Offers, New Products, and other great Beautycounter information? Join my FB group HERE

I hope you feel empowered and equipped for finding safer products for you and your loved ones.  If you have any questions please let me know.



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